Not doubting your experience, but how do fields like Hartford (KHXF) and Dodge County (KUNU) manage to do it? Wisconsin Aviation has a sign on the side of the KUNU FBO touting their non-existent ramp fees, and their fuel is reasonably priced.
Hartford probably does it by not having any full time staff at the airport... Just self serve pumps. And, of course, there is no FBO there, it's just the municipality. So, they don't much care whether they make any money, and can even get away with operating at a loss, justifying it by saying it brings business into town.
Wis Av at HXF, like their other locations, is full service with a flight school and maintenance shop. I wouldn't be surprised if their 100LL operation is break-even at best, and even HXF has a couple of jets based there.
Wis Av at Madison would be an interesting operation to see the numbers for. They're the sole-source FBO at an airport with a very wide variety of traffic, and they fuel the airliners too, as well as plenty of transient military traffic (I think the based military traffic has their own fueling equipment). I'm pretty sure the airport owns the fuel farm there, though, and the airliners make the fueling operation as a whole plenty profitable.
In fact, I can't think of a single place that has an FBO *without* an attached flight school or maintenance shop that has full line services. If there's no flight school or shop to keep the lights on, there's just a self serve pump that's probably owned by the city. There are exceptions (like the self serve at KBPK), but I don't think those exist to make a profit either.
Even if you lowered prices for small planes, you may also face a problem that those planes don’t really want to share space with bizjets and larger twins.
I would say that KMSN disproves that. They have airlines, cargo, military, business aviation, and piston GA all mixing it up, and all of the above are in pretty large numbers. I do think that the lack of ramp fees there helps, as do the friendly controllers. And the Jet Room restaurant. If you only saw aviation from the perspective of that airport, you'd think it's all thriving.
Volume is necessary to absorb the base overhead costs that you really cannot control, so unless you can attract a bunch of SR20/22s and Bonanzas as daily customers it’s going to be problematic at best.
But an SR22 or Bonanza is going to burn maybe 15gph (normally aspirated anyway). Most of them are going to travel an hour or less to get to you, with the occasional 3-4 hour leg. Figure you're going to maybe pump 20-25 gallons per plane as it is. As busy as Madison is, with the most generous interpretation of their traffic numbers, they get 21 transient piston aircraft per day. So, you're talking 400-500 gallons per day at best - And that's with every single plane that shows up getting fuel. And if we're really generous again and figure they're able to sell fuel for $2/gal more than they buy it for, you're talking $800-$1K per day in gross profit. Pay for one lineman at $20/hr and half of that is gone (they are open 24/7). A new avgas truck costs $158,900. I don't remember what the tank cost but I found a used one without the truck refueling equipment was another $125,000; I think the new one was more like $300K. And of course you have to buy gas/diesel to run the fuel truck, maintain it, and all of that.
Perhaps the reality is that a single business model won’t meet everyone’s needs; a given FBO can’t effectively serve both jet/business traffic and personal piston/GA traffic effectively.
The reality is that either piston traffic is effectively subsidized by jet traffic, or the fueling operation is subsidized by the flight school and maintenance shop. "Subsidized" might not be the right word, the flight school may well be able to make more profit by having a fuel operation attached, but the effect is essentially the same.
In any case, we need a solution that allows existing planes to use a fuel without TEL, or we are all at risk of having our planes turned into very expensive paperweights.
Yup.