G100UL went through and passed, extensive materials compatibility testing supervised by the FAA. It clearly works from a detonation standpoint in every engine with pistons. Having said that, there are also issues in the field, so it's unclear what the real deal is. I doubt it is as bad as many without first hand experience have said, but at the same time there are clearly issues in the field.
George Braly, in addition to being an engineer is also a lawyer. What he's not is a marketing expert, nor a PR specialist. In saying that, I'm not suggesting there is a "spin" that will make it all OK. But lots of product launches have hiccups and while the engineers may fix the products, they generally aren't great at changing minds with the general public.
He really needs to partner up with someone that can guide him through this, address the chemistry if needed and move forward. At this point G100UL is going nowhere. I do think it's a better answer than the competing ones, but it will never get a meaningful market share by sticking with the current plan, whatever that is.