Is there some "secret sauce" I'm not seeing in the Traegers? My neighbor has a different brand. From what I can tell, the construction is as good or better. Screw feed, digital temp control, feature for feature it looks the same, but about $300-400 less expensive than a comparably sized and equipped Traeger. Is there something I'm missing or is it just a brand thing? I only ask because I've been toying with the idea of buying one this year.