Do ads convince you to buy stuff?

Have you bought an item in the last 24 months because you saw an ad about it?

  • Total voters
    61
Everything is an ad.
consume.jpg
 
Jim K said:
PERFECT example. Those ads make my skin crawl. If I was shopping for insurance, I would NEVER consider that company based solely on the stupidity of their ads. I'm subjected to them multiple times a day on youtube, which exacerbates my intense hatred. I can't take a company seriously that would approve ads like that, especially an insurance company. They seem to be targeting the left third of the intelligence bell curve. My insurance company doesn't even advertise, so far as I'm aware. Neither does my broker. They rely on their customers recommending them.
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Fwiw, liberty wrote dad a 6 figure check for the water damage in his house with very little pain.

And when the people the insurance hired unplugged his freezer in his garage that had all our game meat, they told him to figure out a number and they wrote a check for that too.

But yeah, their adds are painful
 
No my brain is programmed to ignore them ,due to over saturation.
 
Was watching the game and Checkers/Rallys has an ad for their new Brisket BossWitch. I got up immediately, walked to the truck and went and got one. So one at least works.
 
I was in the market for a motorcycle lately and ended up buying a Honda based on many road test reviews listing pros, cons. Test riding the different machines finalized my decision to buy the Honda. It is my 10th motorcycle purchase and am completely satisfied with my decision. I do tend to over analyze my purchases. Letting a marketing company influence my decision was not a factor.
I will watch entire commercials for Porsches and if GA airplanes were advertised I would watch that for entertainment purposes. I can see how advertising GA planes to the general public would only result in a 0.0001% gain in sales, if that.
 
pi-hole, ad blockers, dvr(ad skip), not using any social media apps(browser only)... very few ads in my life. love it.
 
19:1 against. :D

Now we need some impartial third party to compare our ad exposures to our actual purchase behaviour and determine the truth. I'm sure I buy random ish based on first-ad exposure if it's an impulse. These marketers have the science down.

I would likely be humiliated to be presented my actual behavioral data.
 
I can't even tell you a single product for which I've seen an ad for in the last day, week, or month. It is all just noise to be blocked out and avoided. According to Google, the global advertising industry is poised to exceed $1 Trillion in 2025, to what end?

If I need a product or service, I'll seek it out. Its not like I see an ad for deodorant, or medicine, or whatever and go, oh that's the brand I want.
 
midwestpa24 said:
If I need a product or service, I'll seek it out. Its not like I see an ad for deodorant, or medicine, or whatever and go, oh that's the brand I want.
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Seeing a couple walking on the beach while throwing a tennis ball for their dog to chase does not make you want to ask your doctor if Zyflorbaprexicol is right for you?
 
Baked Potato said:
Seeing a couple walking on the beach while throwing a tennis ball for their dog to chase does not make you want to ask your doctor if Zyflorbaprexicol is right for you?
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I was considering it until they listed all the side effects. The combination of uncontrollable sneezing and anal leakage would seem to ruin the moment.
 
SixPapaCharlie said:
Anybody else here spend a penny to get 10 CDs from Columbia house?
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Shortly after I bought my house I received the welcome pack for that subscription with the initial lot of CD's. They were a bunch of rap music. I thought it was my brother messing with me. Turned out the punk kid of the lady who moved into my old apartment signed me up. It might have worked for him but the USPS forwarded the mail to my new address.
 
There's 2 main purposes of an ad. To simulate a purchase or to steer a purchase to the company's product.

I feel mostly immune to the first and somewhat suspectable to the latter.

Does your product do something better for my particular need that I was already looking to fulfill?
 
Of course ads work. Companies are constantly interviewing customers on how they heard of them, they run a/b/c testing to see which ads work and which don’t. They are tracking ROI on adspend. Most good companies know exactly how many pennies it takes in advertising to make a dollar. Want to create more dollars run more adspend. Too much adspend, you can outsell your capacity. A company with a good advertising budget will outperform a better company that doesn’t know how to advertise. Necessary evil. But lots of ways to advertise. Some of the most effective, you don’t even know that you are being targeted. One such aviation themed one is the “Cirrus life” which has been adopted and evangelized by the owners. Not even sure what the “Cirrus life” is, but I want it
 
AV8R_87 said:
I was ignoring some mind-numbing ads waiting for a video to load, and realized that I don't have a recollection of any of those ads convincing me to buy stuff in the past couple years. If anything, they made me ignore that company/product because of how dumb they were.

So, has anyone been talked into buying a product lately because they saw an ad about it?
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Ads used to cause purchases. Now purchases cause ads.
 
I guess I need to explain. It's a rare day an ad will cause me to buy something, as in buy product B over product A for a current need. But, I have bought the first product to address a new need as a result of a commercial, if it isn't too expensive.
 
Yep. This showed up in my book of faces feed and I had been looking for an easier way to tie down the trash can lids in the back of the truck for the dump run other than cursing ratchet straps. They work great.

tieboss.com

3/8" Tie Boss - 15' Rope | Multi-Use Tie Down & Hoist | USA

Shop the ⅜” Tie Boss with 15' rope for efficient tie-down and lifting solutions. Easy one-hand lock and release, 300 lbs load capacity, and durable construction. Made in the USA.
tieboss.com tieboss.com
 
This is an interesting theory on how modern advertisement works.

Ads do work. At least most of them. Even really annoying ones. People that think ads don't work on them are naive. That doesn't mean that all ads work on all people all the time, but they are not supposed to. This is why "targeted" ads are such a big deal.
 
Jim K said:
They've worked in the regard that there's stuff I've been thinking about, but tabled, and then an ad jogged my memory about it and I wound up buying. I've also seen ads for things I didn't know existed, but immediately knew would solve a problem I had. OTOH, I've also NOT bought certain brands due to annoying or stupid ads.

There's a Goodyear airplane tire in my hangar right now because it was only a few bucks more than the Michelin and they had two blimps at Oshkosh. I still bought Coopers for the car though. Of course, they're owned by Goodyear now, so....
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^This. I'm not going to be enticed to buy something simply because of an ad for it. I often wonder how anyone justifies billboard ad space. However, there have been times when I get reminded about something I needed to get, or had something pop up that would solve a problem, and went out an bought it. I do think I'm not particularly susceptible to advertising though, so I'm probably not as prone to sporadic purchases as many others.
 
I was thinking about this topic a few nights ago
My wife likes to stream shows in binge-watch mode. Some of those streaming services tend to play the same add over and over and over and over, just in the span of one episode. Watch two or three episodes in a row and it does test your patience.
It makes her mad. I mostly just igniore it
and so were were talking about if this ever works.

Seems to me that most ads really only work in an almost subconscious way... something about familiarity.
It may be a product that I'm not in the market for, but if I see an add enough times, spread over a long period.... adds that make it seem like a quality product.
then in later on way down the road, if I find myself in the market for that sort of thing, I might be drawn to that brand or model over something similar because the adds have drilled it into my head that it's a quality option.
I can't think of anything specific where this has happened....it's more of a theory that I have.

Otherwise the only add that really works, maybe, is if it happens to be something that I am actively looking for, and it informs me of a sale, or something like that
 
I refuse to pay for the privilege of watching advertisements. Let me watch ads for free or pay to remove them. Paying to watch them? No thanks.
 
Brad W said:
Seems to me that most ads really only work in an almost subconscious way... something about familiarity.
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AKA "Brand Recognition". You're driving on the interstate and see a list of restaurants at the next exit. Several local restaurants and one chain you recognize. Which one do you stop at for a quick bite?

One point of advertising is to turn us into creatures of habit.
 
from "My Cousin Vinny"

INT. SAC-O-SUDS - CAMERA PANS OVER BEANS
CAMERA PULLS BACK TO REVEAL,Bill and Stan in the canned
vegetable section, looking over the beans. They're holding cans
of beans, Sterno, tortillas -- anything cheap, all cradled in
one arm, using their free hands to pick things off the shelves.

STAN (points) Here's some for 37 cents.

BILL (looking harder) Here's some for 32.

STAN (victorious) 31.

They look more.

BILL I think that's it.

STAN (still looking, disappointed) Don't they have generics?3"

STAN I think this is their generic.

BILL (points, 31 cent can)
I've never heard of this brand ...
(points, 32 cent can)
••. maybe we should get this one ... maybe it's worth the penny.

STAN (grabs 31 cent can)
Nah •.. you're paying for advertising.
 
kyleb said:
AKA "Brand Recognition". You're driving on the interstate and see a list of restaurants at the next exit. Several local restaurants and one chain you recognize. Which one do you stop at for a quick bite?
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One of the locals.
kyleb said:
One point of advertising is to turn us into creatures of habit.
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A foolish consistency is the hobgoblin of little minds.
 
There has been a time or two when I saw an ad for a product I didn't know existed before or something I already wanted was now cheaper/on sale and I bought it. Most of the time no of course.

What's annoying the crap out of me lately though is companies that I bought something from once or maybe only occasionally trying to "check in". For example I recently got a text from a local tire shop that was checking in and asking why I hadn't been there for over a year- asking if they did something wrong. I just didn't need tires... why do you think I haven't been there? The local car dealership did something similar and there have been others. I know these are most likely automated texts... and I had to pause whatever I was doing to check my phone for that nonsense. It absolutely makes me not want to ever do business with them again.

The emails are less intrusive but in their own way even more annoying. I've got places I bought plane, tractor, and car parts from once or twice sending me weekly newsletters/emails with ads. WHY? Why would anyone think I want their company's newsletter. Heck, do people who actually work at the company even care about the newsletter? I do periodically go through and purge this stuff- try to unsubscribe from their lists with mixed success. I don't want to actually block the sender because I may need something from them again someday. What makes it terrible is that I do have emails I need to see/refer to later/etc and they're buried in this junk. WHY send this to your customers? Especially for stuff like repair parts for things- I'm going to buy something like that when I need it not because of some email. Nobody likes spam, everyone is annoyed by it. Why would you send this to people? STOP.
 
I've been reading a lot of resumes lately. In the middle of that, I thought of this thread, and restaurants, and they all combined together in one thought:

People, restaurants, things - sometimes they are good, sometimes they say they are good. Not mutually exclusive I'm sure, but there's not a lot of overlap.

But I'm positive ads work for most people. My proof is that If they didn't, no chain muffler or auto repair shop in the country would still be in business.
 
I retired from local broadcasting (mostly TV but a few years in radio) a while back after more than 35 years. I started in news, then moved to station management, but I did have a few years as a local salesperson and of course, as a GM, supervised the sales department activities.

There is no question that advertising works. We could measure it over and over again. There are a lot of things that can change its effectiveness - the message, the schedule, the "share of voice," etc. But it works.

"Half of my advertising works. I just wish I knew which half."
 
of course ads work, just ask the marketing folks. :-/
 
Sometimes ads make me aware of a product I didn't know existed. If that product is useful to me and priced right, there's a good chance I will buy it. If it is a product I'm already aware of and have made an informed decision not to by, no amount of advertising will change my mind.
 
The one that really ****es me off is the “Pink Salt Trick” ads with Oprah and Whoopie. I was interested in maybe dropping a few pounds and a simple “trick using just three ingredients that you probably have in your house already “ intrigued me.

20 minutes later having revealed nothing at all except for a couple of testimonials from random people, they want you to go to a “link posted below” to order something totally different and pretty expensive, having never given the “recipe” for the pink salt trick
 
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