He is no longer leaning, he has already made up his mind. This is what it is all about - you try them all and then decide what works best for you. I was once solidly in the Garmin Pilot camp, I tend to like to support underdogs (GP's market share is about 6-8 times smaller then FF's) and was even resisting to give FF a try but once I did there was turning back. Like you said to each his own. My wife is now on the market to replace her car and the selection of potential cars is so vast she is totally lost, fortunately we only have a handful of EFBs to consider.