I've come around on my thinking about these type airlines and here's why. The Internet sells almost all the airline tickets these days and the tickets are almost always listed by non-stop first and price second. That means they are really listed by price first if you discount flights with stops. That means airlines have enormous pressure to get the ticket fare as low as possible to even show up on the first page. That's good for consumers, right? So, the LCCs (Jet Blue, SouthWest) started breaking things out of the price and charging extra for them. Checked bags, preferred seating, etc. Now the ULCCs (Spirit, Allegiant, Frontier) are splitting even more out; cokes, carry on's, selecting any seat. So the Internet fare is a real fare but it doesn't include much...a seat for one human and a seatbelt extender if requested. Nothing else. But that does allow for what's sold, an airplane ticket. It's not bait and switch IMO. It's hard to complain about a $2 Coke served at FL350 when you only paid $49 to get there on your trip from ORD to MCO. And by the way, the airline really doesn't care about the $2. The real money comes from the simple act of charging. If you give the Coke away everybody takes one. If you charge then only people who actually want one take one so you can stock 300 lbs less comes on board. And the guy stocking the plane can do it with less and faster with maybe one guy instead of two. And the guy taking trash out only has a couple bags instead of 10. The savings compound over the entire operation. And finally, being able to offer super low fares to the public allows mobility to millions of people who otherwise couldn't travel. That means kids get to see dad more in low income split homes. Moms in retirement homes get more visits. Single moms are able to interview for that out of state job to better their lives. Anyway, I used to turn my nose up to the whole segment. And I've changed my tune on it. Overall I think it's a positive thing for society for more people to be able to travel large distances cheaply.