Seriously. I'm Ubering to a location downtown 26 miles away. I wouldn't normally Uber there but it's a long story so we will leave it at that. The quoted fare was about $26 dollars, about a dollar a mile. Going rate. Fine. Good. Great. And unlike the previous Uber experience downtown, Sardeep did not try to actively kill me by displaying Nascar driving skills that the last guy frankly did not possess. Great. Let's back up to about ten minutes before Sardeep showed up. I hadn't Ubered in a while, and consequently the card on file had expired. Sweat. Okay, no big deal. Let's just update the card information. Like you can on... oh, pretty much every other e-commerce site. Oh, you can't edit it. Interesting. Well let's just set it up as a new card. I punch in all the information, click 'save' and... Error: The card number is already on file. Oh boy. I wish I would have sorted this out before I needed to go. I'm on a time table here. Let's see, more options. Paypal. What is my password? That isn't going to work. Ultimately, I used my ATM card. That worked. But Uber, just so you know, you shafted me out of 3% back. This is a bad start. Come time to go back. It's downtown. Uber drivers are crawling the streets and alleys like ants through a dirty kitchen. Plug in the destination, 26 miles back from where I started, and... WTF... They are all like $71, $73, $72... SAY WHAT?????????? I'm stuck. Well, I'm not truly stuck. I could call a cab instead. Or maybe create an account with Lyft but I don't have time for that. And I really don't have time to wait around for a cab. Cabs do not crawl around town in nearly the same density as ride share drivers. So, what the hell, I guess I'm just eating an additional $45 dollars (which happens to be about my usual afternoon bar tab with tip, including meal) plus the 3% cash back. And it's not Deepak's fault. Or maybe it is. I don't know. So, I research it after I get back home. "Surge pricing takes effect when a lot of people in the same area are requesting rides at the same time. This means that rides will be more expensive. Adjusting the price attracts more drivers to an area so everyone can get a ride. In-app messaging noting higher than normal pricing willl help you know when Surge pricing is in effect. You can wait a few minutes while more drivers get on the road, or you can pay a little extra to get a car right when you need it." Wow. The whole reason for Ubering in the first place is to make an otherwise unaffordable cab ride affordable. I could scream and yell and rant about it on the Internet (well, okay, I guess I am doing that one) but the truth of the matter is, I can count the number of Uber rides I've taken in last four years since signing up on one hand.