Can't blame people for going the cremation route. The pricing for funerals has increased so much that it's a way to cut cost. And part of that is the consolidation in the industry (SCI/Dignity is the big one). And yes, I know you can buy caskets through discounters but some funeral homes won't use them (requiring you to buy from them). I saw the difference in cost between 2 family funerals 10 years apart - the increase in price during that time far exceeded the effect of inflation. For a lot of folks, the price has gone out of sight. And then there's the whole land-use problem. (Noted that the custom in some countries, like Germany, is to lease the burial plot for a fixed period of time - if the family doesn't renew, then the plot is re-used by either burying on top or by removing and disposing of the remains). He lost $3 million in sales, but what does that represent in terms of profit? And how much of that profit was made up by selling cremation services, urns, and the like? But as the owner of a funeral home told me: "love us or hate us, but at some point you'll need to use us".