Is fuel really higher or is the dollar simply staggeringly weaker than it once was?
That's a supremely critical factor in how one responds to higher energy costs.
I'm not sure the fuel prices going up is a cause, more than its an effect -- which will transmit the reality of how weak the U.S. Dollar is, to all of us.
We're still firmly entrenched in the "Necessary Goods" portion of the recession cycle. Proctor & Gamble is still selling all their stuff pretty well. If you start to see people cutting back on toilet paper, that's a really bad sign.
The next growth cycle is when folks start putting capital to work buying new large "big ticket" items.
Right now, Whirlpool is still having dismal quarters.
Interestingly, John Deere and similar large construction equipment companies are doing well... but you look deeper and they're not selling inside the U.S.
Real growth isn't happening here. We're contracting behind the wave of aging Boomers and I don't see that changing on the huge macro-scale for quite a while.
We'll grow some sectors, but others will languish.
Big houses, fast cars, even large beer brewers... all headed downward. See Molson-Coors.
But... Micro-breweries... Up. Way up. Quality not quantity. Local, not national.
Specialty shops that make individuals dreams come true in niche markets? Those can still do quite well.
Just need enough individuals with discretionary income interested in any particular dream.
Even then, the "dreamiest" aviation company to come along in my lifetime, Cirrus... Had to sell out to the Chinese to keep operating.
That or their Boomer owners saw it as the last chance to get paid... I can't tell on that one yet.
There weren't any thirty-something's biting at their heels wanting to compete and/or buy them up, that's for sure. Gen X hasn't got the capital and those of us who do are squirreling it away in non-taxable accounts.
The few that find a "dream" to fill, usually started tech companies. Or they fulfilled someone's very specific dream... "I want a portable device that has all my stupid paper charts in it..."
Ding! Foreflight. Started by a CFI and friends. It has to meet the, "What the hell? Why not?" test to devote a decade or more of your life to it.
Gen Y has just barely started finding real jobs in their 30's. They'll be at least 10 years before they're serious about capital investments.
They might break out into interesting growth paths. It'll depend a lot on how badly Boomer healthcare bankrupts them.
Lots of Gen Y is very non-materialistic, but they'll pour millions into "causes".
It'll be interesting to see what they come up with. An example might be Ted's life... Who would have ever predicted there would be enough money in transporting abandoned and abused dogs and cats around that an entrepreneur could afford to do it in a piston twin?
It speaks to enough hearts and fulfills their "dream" that Ted's airborne quite a bit, apparently. It's a niche that fulfills a large group of dreams.
Just as an odd but immensely interesting example of how our society spends money and time...
Your shop you're thinking about buying, Tom. What dream does it sell? Parts is parts, and China makes 'em all cheaper than we can right now, including shipping halfway around the globe. Tell the story about exactly how your parts are better. Tell the story of the parts only you can make through your passion and dreams you've had. Parts for vintage airplanes? A shrinking market for sure, but the dreamers will pay ever-higher prices to keep their Vintage dreams alive. And they'll send it happily to you, if there's a way for the next generation of vintage dreamers to even buy-in at the poker table. (Cost of entry to that game is outrageously high and when it's not, often an even more terrifying maintenance bill is hiding behind the curtain. Who wouldn't love a Cessna 195? But... oh the price tag...)
Lots of ways to sell dreams. I sell the dream that computers will make your business possible. I stay away from those who say it'll make your business easier to manage. They never do. They're complex machines run by illogical people. But if the computer does something that makes or saves real money, that's the systems I like to work on. The type that if you turn them off, the company's core business is gone.
Sell some dreams. Not worth worrying too much about the macro stuff. If a war starts, the dream becomes peace. Otherwise, it's pretty much all over the map.