At the risk of starting a flame war(I dislike quoting people), vision is vision. Money is money. In my 50 year career, I have three personal patents, and worked with a crew that has another 6 or so industrial/electronic patents. Vision to hypothesize, design, build, test, refine, test, and produce takes money. If the Private Equity crowd wants to go to the moon, extract whatever chemistry, or rare lunars or just for amusement and vacation I am all for it.
We've paid, and paid again, and paid once more(with interest) the vision of those men who went to the moon in the 60s. The vision was costly, as big projects usually are. To me - vision would be Artemis going to Mars(which was in some sources, the original plan). I'd pony up some tax bux to get to Mars and back. IMNSHO - what Artemis is doing is looking in the rear view mirror for their 're-vision'.
To steal from my fave Sci-Fi franchise: "To boldly go, where no man has gone before." The US has played golf, and driven a dune buggy on the moon. Job done. And, I didn't violate the rules of conduct in my response.