Yeah, he was trying to be a bit snide to those who keep insisting that H-D is doing fine and any troubles they've had in the past decade have been due to "millennials". Came off a bit annoying. However, he did have plenty of valid points. Unless there's a major shift in their offerings/strategy, I'd say H-D will be in shambles by 2030. Not only do a lot of the younger (under 40) crowd not care about H-D's absurdly-expensive fringe and chrome bikes/culture, many of them specifically associate H-D as a brand that they'd never even consider due to that image. H-D has painted themselves into a corner in the market but I'm not sure that corner has any sustainability in it long-term, especially given their chosen pricing model.