This is the first I'm hearing of it. From the gist of what you guys are saying you can just tell them your version of Lovin' it and your meal is free? Shoot, count me in. I wonder if they'd let me add a Big Mac to my order after I find out it's free? I normally just get the All American Meal. It's like $2.50 and is a burger, fries and drink. Only once a year or so will I spring the $4 for a Mac, but man I love 'em.
As for their CEO, I don't know, that would be a tough job. You have to change things up to keep the company relevant and make it a place that the masses want to go. But the franchisees want to cut back to just the minimum core, because that's where the bulk of the profit is. And every few years the company requires them to lay out a ton of money for remodeling, etc. Somewhere there is a balance.
Just yesterday I was thinking about how people like to trash-talk fast food. But we're living on it more and more because it seems like we're always on the go. I know I am.