Hey Cirrus: Instead of $1.4 MM -- How much for Just the plane, no Hollywood Production?

DJTorrente

DJTorrente

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You don't suppose this is why planes are too expensive for a wider group people to afford, do you?

 
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She's a commercially rated/instrument rated pilot with an active YouTube channel and "Cirrus Ambassador" and likely this whole event was put on by her husband, who adores her and who has the financial wherewithal to do something like that. She's very transparent that he delights in paying for her flying, and he's clearly devoted to her. So I don't think Cirrus spent much on this.
 
Lawson_Stone said:
She's a commercially rated/instrument rated pilot with an active YouTube channel and "Cirrus Ambassador" and likely this whole event was put on by her husband, who adores her and who has the financial wherewithal to do something like that. She's very transparent that he delights in paying for her flying, and he's clearly devoted to her. So I don't think Cirrus spent much on this.
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Um, she's more than just a YouTuber. She's a serious theatrical performer.

SARAH DANIELS — Official Website

Sarah Daniels is an AEA actor, singer, dancer, influencer, gamer, and full time Twitch streamer, LA, NYC, Seattle
www.sarahdaniels.com www.sarahdaniels.com
 
StraightnLevel said:
Um, she's more than just a YouTuber. She's a serious theatrical performer.

SARAH DANIELS — Official Website

Sarah Daniels is an AEA actor, singer, dancer, influencer, gamer, and full time Twitch streamer, LA, NYC, Seattle
www.sarahdaniels.com www.sarahdaniels.com
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I am really not trying to dunk on Sarah but does the 'theatre' (Dinner theatre) actually count? Also some indie movies? 188k followers? That's a rounding error compared to major accounts.

Its good (i guess) that she found work, but does 'serious performer' actually apply? I mean i am a serious dog walker (of more than 9 dogs!) and I can seriously vacuum rugs, hardwood AND tile.

I have a youtube channel too...

Also Cirrus ownership is almost a cult. The CCP thanks you for your support.
 
I'll be honest, I read his post about her c.v. assuming he meant it sarcastically, and just forgot /s tag. :biggrin:

Jest aside, she did very well handling the turbo disconnecting, given her relative inexperience and the corners that airplane has the performance to put you in. Turboboosted engines turn into bicycle pedals when you disconnect the boosted intake, something the turbonormalized engine does not. The latter would be my preference but that's for another thread. Lastly, ah the joys of MIF, there's no clowns like cErtiFieD clowns.

DJTorrente said:
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What in the King Louis the XVI effery is going on at Cirrus? I don't care what percentage of the US economy is beholden to cOnsUmPtiOn, the upper K have lost their minds.
 
I have no idea who she is but I’m happy she gets the opportunity to get a plane she loves. There have always been planes the vast majority of us can’t afford and always will be. Envy isn’t an admirable trait.
 
hindsight2020 said:
I'll be honest, I read his post about her c.v. assuming he meant it sarcastically, and just forgot /s tag. :biggrin:
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Humor is hard when all you have is words and little smiley faces. /s is so 2010.

172andyou said:
If she has 188K, that's a real income and business. How many do you have? What's your channel?
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If I said 188,001 would that make a difference? The fact that anyone, in 2026 thinks 'followers' means a thing has drunk the social media kool-aide. Also any women would get 188k thirsty men to follow her by posting on insta. That's just the world we live in. 188k is not a business.

@kenziebrenna​

has 388k insta followers... and still no one cares.

Also I'm not going to delve into the meager payouts for less than a few million subs. But at most 188k across 5 platforms isn't making more than a few $100 a month unless there is a sponsorship deal. That's not a living.

I hope she makes eleventy billion dollars doing whatever she wants. And I still won't care other than to post a pithy comment that I think is funny.
 
I'd have held out for a Vision myself
 
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That's standard Cirrus delivery process, Pop up in Knoxville on any delivery day and you can watch.
 
I’m clearly not their target market since I’ve never spent more than $25,000 on an airplane or car-though some annuals have approached that number. But I assume that people paying that kind of money are used to being fawned over. Spending a couple hundred dollars on catering and a limo seems like good marketing. In return they get dozens of videos on YouTube with the exact same delivery theatrics.
 
I've seen another Cirrus delivery video online a few years back. The delivery was similar in experience IIRC, but I don't think that the aircraft had all the custom adds and custom paint, etc that hers has.

I'm not sure what to think or say about all the drama...the music, the lights, the curtain, the smoke.... Not my thing for sure...I'd be turned off by it, but it probably does stroke the ego and emotions at the same time. But yeah, needless cost in my opinion....

A few years back I bought a new Audi. It was the first new car I had ever had. I remember seeing that the dealership had these special presentation rooms off the showroom, so I was braced for some micro version of this sort of drama...some sort of dog and pony show.
I didn't really want it, but a very small part of me was disappointed when I went in for the delivery appointment and found that I'd been bumped down to a typical used car experience outside on the lot. I guess they do far more than one or two deliveries at a time...and even though mine was a pretty high-dollar car it was lower priority than something or someone else.....
It was also the first of many lessons I had while owning that car, that Audi is not the special super high-end special thing that I thought it was.
 
Brad W said:
I'm not sure what to think or say about all the drama...the music, the lights, the curtain, the smoke.... Not my thing for sure...I'd be turned off by it, but it probably does stroke the ego and emotions at the same time. But yeah, needless cost in my opinion....
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I agree. Too much marketing hoopla.

But like it or not, it has worked well for Cirrus... they've put Mooney new aircraft production out of business using features like European luxury car type interiors, very custom paint schemes, parachutes, leasing programs, standardization of the product lines, advanced autopilots and instrumentation, etc.

Probably the most important feature for sales, the wives love them...
 
dans2992 said:
I don’t think her YouTube is paying for the cirrus. Her husband is worth 10s of millions. We can make some assumptions, but who really knows. Either way, we all love aviation and I don’t think anyone would turn down a new Cirrus, so all good.
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As I said in the second post above, she's always been very transparent that her husband generously supports her flying and clearly was responsible for staging this lovely event to present his beloved wife with her dream airplane. She also clearly adores him. I respect that and even enjoy seeing it. Something very old school about it that pleases me.
 
pfarber said:
Humor is hard when all you have is words and little smiley faces. /s is so 2010.


If I said 188,001 would that make a difference? The fact that anyone, in 2026 thinks 'followers' means a thing has drunk the social media kool-aide. Also any women would get 188k thirsty men to follow her by posting on insta. That's just the world we live in. 188k is not a business.

@kenziebrenna​

has 388k insta followers... and still no one cares.

Also I'm not going to delve into the meager payouts for less than a few million subs. But at most 188k across 5 platforms isn't making more than a few $100 a month unless there is a sponsorship deal. That's not a living.

I hope she makes eleventy billion dollars doing whatever she wants. And I still won't care other than to post a pithy comment that I think is funny.
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I thought you meant she had 188K on youtube, which would easily generate enough revenue to call it a full time job. Agreed that insta counts have to be *much* higher to make a dent.

Still interested in seeing your YT channel.
 
Brad W said:
I'm not sure what to think or say about all the drama...the music, the lights, the curtain, the smoke.... Not my thing for sure...I'd be turned off by it, but it probably does stroke the ego and emotions at the same time. But yeah, needless cost in my opinion....
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When (if?) enough people feel the same they will change their marketing. I feel the same way, but I'm not in their target audience whether they have all the fanfare or not. I'm also not especially bothered by those who are.

Nauga,
and his 19 Insta followers
 
1784562011536.png

Man: Well, what've you got?

Waitress: Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam; spam bacon sausage and spam; spam egg spam spam bacon and spam; spam sausage spam spam bacon spam tomato and spam;

Vikings (starting to chant): Spam spam spam spam...

Waitress: ...spam spam spam egg and spam; spam spam spam spam spam spam baked beans spam spam spam...

Vikings (singing): Spam! Lovely spam! Lovely spam!

Waitress: ...or Lobster Thermidor a Crevette with a mornay sauce served in a Provencale manner with shallots and aubergines garnished with truffle pate, brandy and with a fried egg on top and spam.

Wife: Have you got anything without spam?

Waitress: Well, there's spam egg sausage and spam, that's not got much spam in it.

Wife: I don't want ANY spam!

Man: Why can't she have egg bacon spam and sausage?

Wife: THAT'S got spam in it!

Man: Hasn't got as much spam in it as spam egg sausage and spam, has it?
 
DJTorrente said:
You don't suppose this is why planes are too expensive for a wider group people to afford, do you?
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It's a pretty small cost in comparison to the overall price of the plane. ~$1.4M (maybe more for hers with all of the customization). A DJ and that level of lightshow for 30 minutes is maybe $1,200, max.

Heck, buy a new Porsche Macan and they'll present it to your wife in a dedicated room with a tablecloth-pull "reveal".

I find the whole trend amusingly smarmy....but hey, some people apparently like it.

To be completely fair. If I'm spending $1.4M on a plane, I would expect a bit more than "Here's the logbooks, here's the key, it's parked at the far end of the ramp. Have a nice day and try not to stall it on departure."
 
MackMooney said:
That's standard Cirrus delivery process, Pop up in Knoxville on any delivery day and you can watch.
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The Cirrus facility at TYS is impressive. When I worked there (not at Cirrus) they were gobbeling up a log of real estate. It was quite impressive to see all the SRs and Vision jets lined up on the ramp for final delivery. It is a bit gaudy that they have the full motion simulator in a glass greenhouse, but hey, every religion has their idols.
 
I don’t need any sort of fancy presentation, but I’d settle for a manufacturer that has their parts supply chain in order, especially for warranty parts on an in production aircraft.

No manufacturer seems to have this under control, which, for the prices we all pay, is disappointing.

Given the prices, I’d expect more than a shrug and an “oh well” from the parts people. That’s what I got from Piper when I needed support and I’ve heard similar from other manufacturers.
 
StraightnLevel said:
Heck, buy a new Porsche Macan and they'll present it to your wife in a dedicated room with a tablecloth-pull "reveal".
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The private room is in case her reaction isn’t quite what you had hoped for …


As far as a Cirrus delivery experience, it sounds like fun. The cost and value questions are between management and shareholders, but I have no beef with the shareholders missing out on a few grand that goes to a local DJ, dry cleaner, line crew, or whoever else helped to put on the show. I’d rather get checked out in the plane and a spare quart of oil, but I have nothing against people who want something else or a free market that supports both of us.
 
Agreed with the spirit of your comment, but It sure did look like a lot of employees standing there in the corner cheering. That's a lot of salaries to pay for that half-hour or whatever.... Maybe it was a higher numnber of people just becasue of who she is, but still....
 
Brad W said:
Agreed with the spirit of your comment, but It sure did look like a lot of employees standing there in the corner cheering. That's a lot of salaries to pay for that half-hour or whatever.... Maybe it was a higher numnber of people just becasue of who she is, but still....
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I would think that in a high-end product environment, where sales are personalized, that employees being a part of the owner's taking possession would be pretty normal, maybe even an expectation of employment. You're talking about customers who can fork over $1.5 million, okay? They'll get a bit of concierge treatment and employees can play a role in that. I attend graduations at my school. That's not an essential part of my teaching, grading, advising, etc. But it's a condition of my employment that I take a day out a good deal of my Spring weekend to be there to applaud the students. Lots of stuff fits into the expectations of employment.
 
Let's back up here.

1. She gets paid by Cirrus to promote the brand. More than simply views on videos. Appearances, events, advertising, etc.

2. Cirrus makes 300-400k profit per SR 22. Gross profit. There is plenty of room for Cirrus to get creative here and still make a buck on a sale.

3. I'm sure she got a deal like none of us would get on this new plane. Details will be confidential but no way she paid full retail. Even with all the customizations.

4. She receives Cirrus training and maintenance services free or at a seriously discounted rate. All for brand promotion.

She's got a good gig going.
 
Lon33 said:
Good question. I’d love to be able to find out, in person.
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Oh, ya betcha, if you’re looking for absolute, heart-thumping adrenaline, you just gotta skip Vegas or Manhattan and head right up to Duluth, don'tcha know! It is just a total beehive of non-stop action. Like when the big Aerial Lift Bridge goes up for a lake freighter and everyone just stands there in their heavy parkas, completely paralyzed by the sheer, unbridled drama of a giant ore boat moving at two miles an hour. Excitement is basically a constant up there, whether you're taking a wildly thrilling, wind-whipped stroll down by the rocky sand spit of Park Point to watch folks aggressively blow glass over a 2,100-degree furnace at Lake Superior Art Glass, or experiencing the absolute emotional roller coaster of choosing between the wild rice soup or the walleye fingers over at the historic Fitger's, that grand old brewery turned hotel and dining hub up on the bluff.

Yah, it’s a regular hotbed of thrills, real deal. Especially if you follow the 1.8-mile Bob Dylan Way cultural path—which is basically a high-octane museum made entirely of street signs and decorative manhole covers honoring the local boy—ending at Enger Park, the tower and the Ohara-Isumi bell. Before making a breathless pilgrimage to stare at a statue of Hiawatha down on the spit. It’s a dangerous, edge-of-your-seat lifestyle, politely waving another Subaru through a four-way stop sign on an inch of ice while the wind-chill dips down to a brisk minus-forty.
 
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GLMS_NC said:
Cirrus makes 300-400k profit per SR 22. Gross profit.
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Assuming that its a valid number NET profit is going to be sub 5%... 2-3% is more likely. At the Fortune 50 I worked at on $50BN sales the final net was 2%. That's still a ton of money $1BN but now you have to carve that money up into capital projects, inflation, marketing etc etc.

Also not knowing what the ChiCOMs take off the top can be another drain. Cirrus is listed on the Hong Kong Stock exchange and not subject to US reporting standards... so who knows what's going on inside Cirrus money wise.

There's PROFIT, Profit and profit.
 
Gross profit 300-400k per SR22 depending on configuration, trim levels, etc. Net profit is around the 10% range so that's approx. $110,000 after corp overhead and related costs. These are approximate and not absolute numbers.

This is just one model. The VJ (other models) are different as are parts, training, repair services, etc. We all know training margins are HUGE. I'd say they are doing OK.
 
I'm sure they are amazing planes but that is a very steep price for something that's not a jet.
 
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