Here's something funny, though.
Last month, I was preparing for our travel to Pensacola, and I checked out Enterprise's web site for rental rates. Quoted rates for my rental period of $22.99 and up, depending upon what car I was renting.
I noticed a little link at the top of the screen, reading something like "GA Pilots" and clicked on it (naively thinking, "maybe I'll get a break...").
Same cars, rates essentially doubled.
Subtle message, guys.
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Edit-
Just checked again- quoting $13.95 / day and up if you request quote from their main page; $45.00/day and up if you admit to being a rich pilot (apples to apples, for the GA renter, the lowest car class they quote is "Compact," at $45.00; for the general populace, they quote the "Compact" at $15.95/day, with an "Economy" at $13.95).
This is a hypothetical rental at PNS again.
I think we are seeing blatant price gouging. Y'all?