Foreflight and jeppeson sold for 10.55billion!

Notrub

Pre-takeoff checklist
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Notrub
Well the price may be going up i use basic. Darn software I really despise paying for it especially in layers and I will probably stop if the price goes up anymore.

I wish the original owners did not sell out…
 
Well the price may be going up i use basic. Darn software I really despise paying for it especially in layers and I will probably stop if the price goes up anymore.

I wish the original owners did not sell out…
To who?
 
Well the price may be going up i use basic. Darn software I really despise paying for it especially in layers and I will probably stop if the price goes up anymore.

I wish the original owners did not sell out…
It's still true that foreflight costs less than the paper charts it replaces, right?
 
Well the price may be going up i use basic. Darn software I really despise paying for it especially in layers and I will probably stop if the price goes up anymore.
There are other very good options out there. Foreflight might be the dominant EFB, but it's certainly not the only one. If you don't like the price, then just try something else. I use iFlyEFB. There are other options out there that are free, if you're *really* price conscious. (But if you can't stomach ~$100ish a year, how can you stomach flying at all??)
 
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Jeppesen ForeFlight has relaunched as a standalone aviation software company after Boeing sold its Digital Aviation Solutions assets to Thoma Bravo for $10.55 billion. The sale includes Jeppesen, ForeFlight, OzRunways and AerData. Jeppesen ForeFlight CEO Brad Surak said the company aims to create a unified aviation platform and will continue to serve general, business, commercial and military aviation.
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Full Story: AVweb (11/3)


I seem to think boeing made some money on the deal quite unusual for them…

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It's still true that foreflight costs less than the paper charts it replaces, right?
Probably costs less than the postage to mail you the paper charts for an IFR subscription, but when on compares the FF pricing to other products the FF is 2x.
 


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Jeppesen ForeFlight has relaunched as a standalone aviation software company after Boeing sold its Digital Aviation Solutions assets to Thoma Bravo for $10.55 billion. The sale includes Jeppesen, ForeFlight, OzRunways and AerData. Jeppesen ForeFlight CEO Brad Surak said the company aims to create a unified aviation platform and will continue to serve general, business, commercial and military aviation.


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Full Story: AVweb (11/3)


I seem to think boeing made some money on the deal quite unusual for them…


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Private equity and growth capital? Oh, plan on some significant price increases.
 


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Jeppesen ForeFlight has relaunched as a standalone aviation software company after Boeing sold its Digital Aviation Solutions assets to Thoma Bravo for $10.55 billion. The sale includes Jeppesen, ForeFlight, OzRunways and AerData. Jeppesen ForeFlight CEO Brad Surak said the company aims to create a unified aviation platform and will continue to serve general, business, commercial and military aviation.


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Full Story: AVweb (11/3)


I seem to think boeing made some money on the deal quite unusual for them…


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So, not sold again. Just rebranding themselves as Jeppesen-ForeFlight. The $10.55B was in reference to the sale of several assets (two of which were Jeppesen and Foreflight) to Thoma Bravo back in April.
 
So, not sold again. Just rebranding themselves as Jeppesen-ForeFlight. The $10.55B was in reference to the sale of several assets (two of which were Jeppesen and Foreflight) to Thoma Bravo back in April.
It was announced in April. The deal closed and money changed hands this week.
 
There are other very good options out there. Foreflight might be the dominant EFB, but it's certainly not the only one. If you don't like the price, then just try something else. I use iFlyEFB. There are other options out there that are free, if you're *really* price conscious. (But if you can't stomach ~$100ish a year, how can you stomach flying at all??)

Still gets me that pilots still complain about the price. Breaks down to what$6.00 a week? They probably spend more on Starbucks or some other useless items.
 
Well the price may be going up i use basic. Darn software I really despise paying for it especially in layers and I will probably stop if the price goes up anymore.

I wish the original owners did not sell out…
I’ve been using Aviator Assistant for a while and like it.
 
Interesting question...I haven't talked to friends at the office yet. I wonder if the sale includes the real estate south of Denver as well as the international offices. The sale includes " the assets ". I know the corp offices that back up to KAPA are owned, not leased but I don't know about the other office building (they ran out of room). No clue if the non-US offices are leased or owned.
 
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Big question - why not "ForeFlight Jeppsen"? Or just "ForeFlight"? Jeppsen is just the data / chart supplier now, while ForeFlight is the interface where the value add happens.
 
Big question - why not "ForeFlight Jeppsen"? Or just "ForeFlight"? Jeppsen is just the data / chart supplier now, while ForeFlight is the interface where the value add happens.
I suspect Jeppesen brings in an order of magnitude more revenue than the ForeFlight component.
 
Big question - why not "ForeFlight Jeppsen"? Or just "ForeFlight"? Jeppsen is just the data / chart supplier now, while ForeFlight is the interface where the value add happens.
Jeppesen would be the name to keep if you were going to... 99 years (I believe) of excellent aviation history.
 
Big question - why not "ForeFlight Jeppsen"? Or just "ForeFlight"? Jeppsen is just the data / chart supplier now, while ForeFlight is the interface where the value add happens.
There's considerably more to Jeppesen than ForeFlight. Candidly, FF is a small chunk of Jeppesen. The major airlines have departments that handle releases, flight planning, dispatch, crew management, etc. This is expensive and many of the small airlines and bizjets can't afford it and/or don't have the expertise. So these customers contract with Jeppesen. Remember, this is a global business. Take a look on the website to see where the offices are. Not only this, but all the "other country FAAs" send Jepp the raw data for integrating into FF and other tools. It's an incredibly expensive and time-consuming process to put into Jeppesen format. There's a huge data center in the main offices (if it hasn't been moved to another building) glassed-in so you can watch the real-time maps of all the aircraft being monitored.
 
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We all are a bit apprehensive about all the ways PE can ruin ForeFlight, and rightfully so...

But combining ForeFlight with Jeppesen is probably a good thing, as ForeFlight knows how to treat customers and provide a good UX, which are things Jepp has sucked at for a long time.

Keeping my fingers crossed that this turns out reasonably well.
 
ForeFlight offers so much more than just replacing paper charts. Weather, NOTAMS, flight planning and filing, etc.
Exactly. I'm always very entertained when people complain about the price.

Interesting question...I haven't talked to friends at the office yet. I wonder if the sale includes the real estate south of Denver as well as the international offices. The sale includes " the assets ". I know the corp offices that back up to KAPA are owned, not leased but I don't know about the other office building (they ran out of room). No clue if the non-US offices are leased or owned.
Do they own a meaningful amount of real estate? That would be pretty unusual for a mid-cap company that's got a global footprint. I'm mildly surprised to read that they own any at all. It's not like they are a manufacturer building factories. They just need offices.
 
But combining ForeFlight with Jeppesen is probably a good thing, as ForeFlight knows how to treat customers and provide a good UX, which are things Jepp has sucked at for a long time.

Didn't know Jeppesen did all of those things - learn something new every day. As far was which culture will prevail, from my past experiences the larger company often is the dominant. That is, in a few years you'll essentially be interacting with Jeppesen customer service and product development on all things ForeFlight.

There are rare examples of the reverse. Walgreens purchased Alliance Boots, but Boots somehow took over Walgreens. Boeing bought McDonald, but McDonald leadership/culture took over Boeing. Both of the examples didn't work out well.
 
Looking forward to Big Macs on my next 777 flight!
I have a big mac before most commercial flights. Not really a fast food guy in general, but the low quality of the sit down places in airports makes the consistently mediocre quality of a big mac, fries and a coke appealing in that setting.
 
I have a big mac before most commercial flights. Not really a fast food guy in general, but the low quality of the sit down places in airports makes the consistently mediocre quality of a big mac, fries and a coke appealing in that setting.

My fault for forgetting the /JK tag. Is there a designated font color?
 
Exactly. I'm always very entertained when people complain about the price.


Do they own a meaningful amount of real estate? That would be pretty unusual for a mid-cap company that's got a global footprint. I'm mildly surprised to read that they own any at all. It's not like they are a manufacturer building factories. They just need offices.
They’ve been in that building for 25 years. As for the other 2 that are nearby, dunno. Need to remember until this week, Boeing was the company, Jeppesen just a small chunk of Boeing Airplane.
 
IMO FF cannot raise their price significantly without losing market share. On the high end, they do not offer any more capability than Garmin Pilot, and GP has a significant advantage with hardware tie-in. On the low end, there are numerous capable products nipping at their heels and undercutting them on price. They also deliberately limit their market by only supporting iOS. At this point the only real advantage FF has is subjective UI preference, which is heavily driven by their status as first to market. If they lean too hard on that, they could wind up like AOL or Yahoo.
 
IMO FF cannot raise their price significantly without losing market share. On the high end, they do not offer any more capability than Garmin Pilot, and GP has a significant advantage with hardware tie-in. On the low end, there are numerous capable products nipping at their heels and undercutting them on price. They also deliberately limit their market by only supporting iOS.
Most of that analysis makes sense, but the "deliberately limit their market" part. I dunno. Last I saw, Apple sells as many tablets as the next four vendors combined.
 
which are things Jepp has sucked at for a long time
I actually stopped using Jepp when I switched from paper to totally ForeFlight. Back then I always had a good experience when I had to reach out to them. Sorry to hear they've gotten so bad with the Customer Service.

But since FF is such a small part of Jepp, my guess is the Jepp culture will take over if they move Jepp Managers in.
 
Last I saw, Apple sells as many tablets as the next four vendors combined.
On the iPad/tablet side it is true Apple has a huge chunk of the market. But how many FF users also use, or WANT to use, their phone as their backup device... On the phone side it is 3 to 1 Android.

Now granted not Android OS is the same, which is why iPadOS/iOS wins out here. But I've always thought they should make a FF Lite that has the basics and stays within the generic Android OS lines. It would be great for planning or in an emergency if your iPad failed.
 
My guess is that the juice isn’t worth the squeeze. A lot of work to develop and maintain a stable product for Android for not enough new buyers.
 
Last I saw, Apple sells as many tablets as the next four vendors combined.
Probably more appropriate to talk about OS market share rather than brand market share. Globally, it's about a 50/50 split between iOS and Android. In the US, it's closer to 60/40 in favor of iOS, but in Europe the balance tilts toward Android.
 
On the iPad/tablet side it is true Apple has a huge chunk of the market. But how many FF users also use, or WANT to use, their phone as their backup device... On the phone side it is 3 to 1 Android.
Not in the US, where the vast majority of FF's market is. In the US ios is nearly 60% of the smart phone market. Among pilots, and this is an educated guess, I would think it's even higher than that because you have to have a certain amount of money to fly and people with that kind of money are also prone to buying phones that "just work", rather than trying to save 20 cents per day by buying a phone with a less consistent user experience, or a weaker app store, or won't seamlessly connect to my ipad and mac, etc.

My guess is that the juice isn’t worth the squeeze. A lot of work to develop and maintain a stable product for Android for not enough new buyers.
Yeah, it's essentially a complete rewrite. And it's a rewrite to compete in a market with a customer base of people who spend much less on both platform and apps.
 
Probably more appropriate to talk about OS market share rather than brand market share. Globally, it's about a 50/50 split between iOS and Android. In the US, it's closer to 60/40 in favor of iOS, but in Europe the balance tilts toward Android.
I mean, that's definitely got a lot of truth in it. But it's also true that there is no single android. So saying 60/40 in phones in the US still hides that to address the 40 is going to be tons more work than addressing the 60. And don't forget Surface. That's in the 10% range now on tablets also.

I totally get why FF went the direction they did.
 
I mean, that's definitely got a lot of truth in it. But it's also true that there is no single android. So saying 60/40 in phones in the US still hides that to address the 40 is going to be tons more work than addressing the 60. And don't forget Surface. That's in the 10% range now on tablets also.

I totally get why FF went the direction they did.
Maybe so. And yet, it can be done. iFlyEFB started on WinCE before the iPad was a thing, but quickly added support for both iOS and Android quickly after tablets appeared on the market. They have the same UI on both platforms, and it works on pretty much any Android device running an OS since v...7, I think? So it can be done. And they have essentially one developer.

They actually do their development in a Windows environment, and then push builds to iOS and Android from there. There is a Windows version of iFlyEFB available, but the percentage of customers who actually use the app on that platform is tiny, so they haven't spent a lot of time polishing that version.

So I call BS on the "it's too hard" argument.
 
Maybe so. And yet, it can be done.
Absolutely it can be done. But there are only two ways to do it.

1) Native rewrites. So that's one each for ios and android. Plus tweaking and tuning for the dozens of combinations of android.

2) A single code base on a cross platform kit. These are better than they were in 2007, but they still always have compromises that make an app feel neither like ios nor android. For example ifly looks like neither ios nor android, so anyone using it has to learn the idioms from scratch.

Both are expensive to do well.

And, at the end of the day, we either have to believe:
that FF picked right in being a single platform solution because that's what people actually wanted. Something that worked well and felt native.
OR
that FF engineering is so good that they managed to win the category DESPITE people actually wanting to run android tablets and phones.
 
And, at the end of the day, we either have to believe:
that FF picked right in being a single platform solution because that's what people actually wanted. Something that worked well and felt native.
OR
that FF engineering is so good that they managed to win the category DESPITE people actually wanting to run android tablets and phones.
Or a third option: They were first to market, when iOS was the only game in town, and had a product that was good enough that they established a critical mass of market dominance such that they can afford to just continue to ride that.

How many newcomers to EFBs got turned on to FF because their CFI or their pilot buddy was using FF, and they just adopted it, vs. surveying all the available EFBs and independently deciding that it was the best choice for them?
 
Or a third option: They were first to market, when iOS was the only game in town, and had a product that was good enough that they established a critical mass of market dominance such that they can afford to just continue to ride that.
They weren't first. There were other tools on proprietary platforms. They weren't even first to launch on generic hardware. WingX was a little earlier, probably others. And ifly was only a few months after FF. First mover advantage wasn't there, so we're back to my first hypothesis, that people actually wanted a native experience. FF might have been the first to provide that particular wrinkle. Heck ios and android even launched the same year. There wasn't a time when ios was the only game in town. It is true that the cross platform toolkits were pretty awful back in the day. And it's also true that android was a disaster back in the day, with no one meaningfully enforcing or even recommending core experience patterns. This was true to the extent that many argued back in the day that it was one of the benefits of android. A developer wasn't constrained to what Apple thought. They could do whatever they wanted from the app all the way to the OS. So a million vendors made a million phones, none of which worked the same, shared an app store nor, in many cases, even really actually worked. And, again, people used to pitch this as a good thing! We're still dealing with the repercussions of that insanity almost two decades later even though the situation has improved tons over the years.

How many newcomers to EFBs got turned on to FF because their CFI or their pilot buddy was using FF, and they just adopted it, vs. surveying all the available EFBs and independently deciding that it was the best choice for them?
We had very different experiences during this era. My flight club had multiple people using multiple solutions (both dedicated hardware and apps). I personally had WingX, FF and another one whose name I no longer remember. It would be fun if someone had an article comparing products in the 2007-2009 timeline.

Anyway, yes, recommendations matter. But so to does that fact that FF was a much better user experience than anything else out there.
 
Ford wasn't the first to invent the car, but they were the first to dominate the market. ForeFlight may not have been the first, but became dominant / market leader with a good product. Being "Top of Mind" / First Mention when thinking about any product with a good reputation is extremely valuable in sales/marketing.

Brand Equity = Awareness X Purchase Intent (product performance is a key part of PI)
 
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