Many years ago, when I was living in Colorado, through pure dumb luck my family and I scored a VIP tour of the Coors factory in Golden. At one point, we reached a set of piping with a spigot, from which our guide poured a small amount of beer into glasses clearly set there for the purpose. He informed us that this was the freshest possible Coors. Right after brewing, but before it is ever placed into a keg or bottle. We're talking minutes old. It was, and remains to this day, the best beer I have ever tasted. Crisp, fresh, and delightful taste. Absolutely amazing, and I say that as a guy who doesn't usually touch Coors, Budweiser, or similar stuff.