It unfortunately is... a few years ago I stopped asking non-aviation people to come flying with me because most people, if they're interested, will ask for a ride and others are just too scared to go. It's weird, but since I stopped asking people I feel like I have more people asking me if they can come up for a ride
I think companies in general are petrified of potential litigation. While there is a fear of GA, as noted above, I think this has more to do with the threat of bad publicity, a lawsuit, etc., if anything were to go wrong
Incidentally, Commander Worf, Michael Dorn from Star Trek, is a pilot and has owned a cool array of planes such as an F86 and T33 but I read that when he was on contract with Star Trek NG he was not allowed to fly