Mafoo
Cleared for Takeoff
IMHO, the immense cost of the Apple products attracts a certain type of person. It's the same phenomenon we see in the hotel biz -- those who pay more are actually LESS likely to complain.
Well the problem with that analyses, is no single demographic buys Apple products. Everyone buys Apple products. The entry price to own an iPod, is $49. They are the biggest company in the world, because they appeal to everyone, and every demographic buys there products.
The most shocking part about them being the biggest company in the world, is they make absolutely nothing that anyone needs. They make toys.
This false image that Apple product owners are some elitest group of image seeking tools, is just so outdated, and woefully inaccurate. For example, I am a Microsoft .NET Software Engineer, who is currently wearing shorts I bought 9 years ago, and a shirt that's about as old as me.
Image is something I have never been accused of. I buy whatever product is the best in it's class (if I can afford it). In the technology space Apple plays in (excluding the Apple TV), they are the best.
When someone comes along better, I will purchase there products, and never give Apple a second thought.
I am still waiting.


