Student Needs Help (Part 3)

[Steve Kerns]

My Marketing class final paper requires a survey on three products in the same industry made for three different target audiences.

My subject is "Light Aircraft".

The entire survey can be found here:

http://forums.aopa.org/showthread.php?t=81231

 

[Threefingeredjack]

I wouldn't consider a 900 a "light aircraft.

 

[HerrGruyere]

I wouldn't consider a 900 a "light aircraft.

Neither would I.

BUT, if I were in the market for a somewhat-on-the-smaller-scale corporate jet, I would not consider a Hawker 900.

 

[alfadog]

I wouldn't consider a 900 a "light aircraft.

Same here.

At least this one is currently available.

Here is an idea.
LSA like the Cessna Skycatcher
Light single like the Skyhawk
Light twin like the Seneca.

The R44 is OK, too, if you want to include a helicopter though I am not sure what competes with it in the same mission and price . That is also true, to a degree, of light twin. Lots of competition in LSA and some in light single.