They are astonishingly expensive. They don't have a good reputation for reliability and they have high depreciation. 5 year cost of ownership is just at $100K
https://www.edmunds.com/land-rover/discovery/2023/cost-to-own/?style=401940914.
Out here in the country, no one that I know has one but they seem to be popular with visitors from the city.
So you can don your Tweed jacket and pretend to be a country squire inspecting his land holdinngs.