PoAdeleted5
Deleted by User Request
- Joined
- Mar 12, 2005
- Messages
- 385
So what is the deal with the price of breakfast cereal?
In the grocery stores in my area, a box of brand-name cereal goes for $4-$6. The price is obscene.
But go over to Walmart and the same box of cereal is anywhere from $1-$2 less. If I buy the Walmart box of wheat bran flakes, which are identical in nutrition, calories, ingredients and quality to the Kellogs version, the price is $1.50 vs. $3.98. At the grocery store, the Kellogs cereal is $5.25.
So I stock up at Walmart on cereals. I hate shopping there, but man, the price difference is just too huge to ignore.
Obviously, to make a box of wheat bran flakes including printing and packaging is way less than $1.50. The profit margin to Kellogs and the store must be astounding, even considering the advertising costs, which can't be much since this cereal is never advertised.
In the grocery stores in my area, a box of brand-name cereal goes for $4-$6. The price is obscene.
But go over to Walmart and the same box of cereal is anywhere from $1-$2 less. If I buy the Walmart box of wheat bran flakes, which are identical in nutrition, calories, ingredients and quality to the Kellogs version, the price is $1.50 vs. $3.98. At the grocery store, the Kellogs cereal is $5.25.
So I stock up at Walmart on cereals. I hate shopping there, but man, the price difference is just too huge to ignore.
Obviously, to make a box of wheat bran flakes including printing and packaging is way less than $1.50. The profit margin to Kellogs and the store must be astounding, even considering the advertising costs, which can't be much since this cereal is never advertised.