The wire is alternating between + 500,000 volts and -500,000 volts 60 times a second. The helicopter is close to neutral voltage. When connected, the helicopter becomes like a capacitor, storing electrical energy first at + voltage, then at - voltage. The spark you see is the flow of current into and out of the helicopter to charge it/discharge it. It is a pretty big spark due to the voltages involved but pretty low amperage. Once they clamp the bonding strap on the wire, all that spark energy flows through the bonding strap.
Why did he do that? Probably at least partly for show. When the camera isn't there, I bet they just fly up and hit it with the wand, not hold the wand off to see the spark. But you do want a metal to metal contact prior to grabbing the cable or even getting your hand near it with the big clamp. That spark can jump a long way. So how much do you trust your faraday suit? LOL!
-Skip