Pointless Advertising

[Sac Arrow]

So I'm huffing and puffing away on my Precor AMT cardio machine watching the ads.

A certain burger caught my eye. Mmmm. I'm always on point for burgers. The burger place in question is Ruby Tuesday. They have been hitting the local stations VERY hard with an AGGRESSIVE burger marketing campaign to sell their hamburgers, including some picture only commercials showing the hamburger with the patty blurred out as it if was some sort of porn shoot without identifying the burger's restaurant.

I have to investigate this. So, I Google "Ruby Tuesday" and in fact come up with their website. Do you know how many locations they have in California?

One.

And it's in the San Jose Airport. You won't go there to eat even if you lived in San Jose.

What's the point?

 

[EdFred]

Was the program you were watching a local feed or national feed? I see ads for Carl's Jr, and I don't think we have one within 200miles of here.

Edit: The closest one is in Oklahoma

 

[RJM62]

If the station was an affiliate, it could have been that Ruby Tuesday purchased advertising on the parent network.

The ads you see on most shows on an affiliate station are a mix of ads sold by the local station, and ads sold by the parent. When all goes well in the control booth, it's all seamless to the viewers.

-Rich

 

[Sac Arrow]

Was the program you were watching a local feed or national feed? I see ads for Carl's Jr, and I don't think we have one within 200miles of here.

Edit: The closest one is in Oklahoma

Local feed. But now that you mention it, we sometimes get ads for Hardee's, which are not in the Western states. Same chain as Carl's.

If the station was an affiliate, it could have been that Ruby Tuesday purchased advertising on the parent network.

The ads you see on most shows on an affiliate station are a mix of ads sold by the local station, and ads sold by the parent. When all goes well in the control booth, it's all seamless to the viewers.

-Rich

Maybe it's just me, but it seems like floating an ad for some product or service that simply isn't available would be counterproductive if anything.

Case in point. I Googled a review on the Ruby Tuesday's burgers. Less than stellar. Six ounce patties - I was expecting more. Overpriced. It pretty much removed an inclination to try the place out if I were near one.

 

[poadeleted21]

Local feed. But now that you mention it, we sometimes get ads for Hardee's, which are not in the Western states. Same chain as Carl's.



Maybe it's just me, but it seems like floating an ad for some product or service that simply isn't available would be counterproductive if anything.

Case in point. I Googled a review on the Ruby Tuesday's burgers. Less than stellar. Six ounce patties - I was expecting more. Overpriced. It pretty much removed an inclination to try the place out if I were near one.

Just to pick the nit, there are Hardees in Montana... I was surprised to find them there.

 

[RJM62]

Local feed. But now that you mention it, we sometimes get ads for Hardee's, which are not in the Western states. Same chain as Carl's.



Maybe it's just me, but it seems like floating an ad for some product or service that simply isn't available would be counterproductive if anything.

Case in point. I Googled a review on the Ruby Tuesday's burgers. Less than stellar. Six ounce patties - I was expecting more. Overpriced. It pretty much removed an inclination to try the place out if I were near one.

It has to do with the feeds. If the advertiser purchased national or regional time, then any affiliate on that feed gets the ads, regardless of whether they're locally relevant.

Besides, for fast-food type places, there's a chance that the ads will generate enough curiosity in areas that don't have a Ruby Tuesday's that people from those areas may stop and try their burgers while traveling.

-Rich

 

[Skylane81E]

Local feed. But now that you mention it, we sometimes get ads for Hardee's, which are not in the Western states. Same chain as Carl's.



Maybe it's just me, but it seems like floating an ad for some product or service that simply isn't available would be counterproductive if anything.

Case in point. I Googled a review on the Ruby Tuesday's burgers. Less than stellar. Six ounce patties - I was expecting more. Overpriced. It pretty much removed an inclination to try the place out if I were near one.

You don't go to RT for a burger, steaks are good (for the price) as is some of the pasta.

 

[comanchepilot]

you know what else is pointless advertising? Phillips 20w-50 aviation oil ads. . .

Spruce and all of the other major wholesalers / retailers are out. . . .and have been out for a month.

 

[Graueradler]

i really like the RT Boston Bleu Cheese burger. May not be exactly the right name but I find it when I go there.

 

[PilotAlan]

you know what else is pointless advertising? Phillips 20w-50 aviation oil ads. . .
Spruce and all of the other major wholesalers / retailers are out. . . .and have been out for a month.

I just ordered a case yesterday, and it shipped this morning.
I haven't ordered any in a year, so I haven't been watching. Better to be lucky than good sometimes.

From Spruce, by the way.