Let'sgoflying! said:
What are people looking for when they bequeath or donate to a charity?
A local group is writing a proposal to request assistance with their project and all I could suggest is: that they seem like they are not going to waste the money, that it won't be stolen by unscrupulous types in the organization, and that the funds would be tax deductible. (they are an irs-charitable organization).
Thanks
Dave, folks are generally looking to donate to causes they support, causes that match their values, or causes that touch their heartstrings in the right way. They will look to help neighbors or people they know. Tax deduction is usually a secondary benefit... it might affect
how much they give more so than
whether they give. Foundations (including the United Way) generally require tax benefit in addition to supporting the cause.
I know a couple of folks down here in the cause-marketing and foundation grant-evaluation areas. And I know a number of folks working in non-profits that ask for the grants.
It's easiest to approach folks where the pitch is "helping neighbors" or "helping community". If someone they know is affected, it's much easier. This is how American Cancer Society or National MS society are effective: they enlist the help of friends and family of cancer patients or survivors. Or if your neighbor is a single parent who needs money for a child's operation, you are helping a neighbor. Helping community is stuff like supporting the PTA, a homeless shelter, a clinic, the local zoo, a church, or similar things.
Thus, the key thing that the charity can do is become known to the community at large. Standard networking & community leadership techniques apply. Networking and community service are far more effective than Public Radio-style "begging for bucks".
Grant-writing is like contract-proposal writing. You need to specify the cause, who & how it benefits, when and how the funds will be used, the overall project plan (if it's for a project), the managment, the reason the charity exists, the board of directors (see networking techniques, above).
Here's a couple of thoughts that might help you better distill the requirements. Most foundations are very willing to talk to you about their grant requirements. They might even have samples of successful proposals & copies of the applications. At the very least, you can get a copy of the grant application. Look for a couple of foundations based in your area, or talk to some folks at the United Way (if there's not one in your specific area, try El Paso). My bet is that they would gladly talk to you and give you advice. I'll see if I can get a copy of the grant info for a couple of local charities here.
bill