Interesting business model

Sac Arrow

Touchdown! Greaser!
Joined
May 11, 2010
Messages
21,565
Location
Charlotte, NC
Display Name
Snorting his way across the USA
Alright, so, as many of you may have gathered, I am a member of a large national fitness chain and have been for many years. So there is this up and coming competing national fitness chain (sort of competing, rather) that has set up a gym next to my local burger shop. I'll just give them a fictitious name. I'll call them Anyhow Fitness.

Anyhow, has a different shtick than the typical gym. They set up in small storefront locations. A trainer friend of mine has defected from our gym to Anyhow for a staff position with them. She intercepted me inside the burger joint to give me a tour of the place and to convince me to come over.

Anyhow, is a small place. It has a fraction of the floor space and equipment my gym has. Now granted, it was very clean, very well maintained, and they have very modern equipment. Like Internet equipped treadmills. But they only have two of them. And an internet equipped Precor AMT. But they ony have one of them. They have a tiny group exercise room. Except it can't accommodate more than a group of three or four, it's really a training room. You can punch up a computer kiosk outside and pull up a virtual trainer displayed on a screen inside the room if you want. They have a Lemond training bike with all of the electronics. But only one of them.

No locker rooms. They have several, individual, single seater restrooms equipped with a shower and changing area. No pool or sauna. Place is cheap too. It's open 24 hours but it isn't staffed 24 hours. Members get a key card to use the facility after hours.

I liked the equipment, but the place was just too small. I could easily see how it could get overcrowded at peak times. There are economies of scale. I've never had a problem fighting 30 people for 40 cardio machines. I would have a severe problem fighting 5 people for 3 cardio machines. The weight area was proportionate. Two benches, a combination machine, and some fancy chrome free weights and dumbells. I don't need fancy chrome free weights and dumbells. I need enough of the drab stuff I always have access to it. "Oh how nice. Yeah. I'll think about it " Uh huh. I had to bite my tongue. I really didn't want to get in to it with her and explain I have too good of a deal going on at my present gym. I have a lifetime locked in to rate that is the monthly equivalent of three shots of cheap whiskey at the bar. What's the attraction of the place?

Rewind. Go back a few steps. Discreet. Lockable, individual shower rooms. Granted they fit the form factor better than two locker/shower rooms, but last night around 2:00 am I awoke and sat bolt upright in the bed drenched in a cold sweat. The realization instantly came to me.

Hookup joint.

Think about it. Maybe some can't relate but how many times have we wanted to take our newfound hot little workout partners to some quiet, private little spot for a little one on one or a massage or something? Or even that chick from the bar late at night. It's less sleazy than a motel, more discreet, and it doesn't cost anything. It's a quick in and out, so to speak.
 
Can't answer to your last paragraph, but here's my two cents.

Granted, the start-ups have to begin somewhere, and small is usually the place. The big if is that so many of them are 'here today and gone tomorrow'.
 
Yes, a college age kid could save a lot of money on motels for a low monthly rate.
 
While getting a good pump on.

Sac- cardio? really? thats worse than doing legs.

I don't do legs. I do an hour of cardio at the gym plus a half hour of weights, and I average 60 - 100 miles on the bike over a weekend.
 
You need to lay off the caffeine. It is disturbing your sleep pattern, and giving you wild dreams :yes:.
 
Alright, so, as many of you may have gathered, I am a member of a large national fitness chain and have been for many years. So there is this up and coming competing national fitness chain (sort of competing, rather) that has set up a gym next to my local burger shop. I'll just give them a fictitious name. I'll call them Anyhow Fitness.

Anyhow, has a different shtick than the typical gym. They set up in small storefront locations. A trainer friend of mine has defected from our gym to Anyhow for a staff position with them. She intercepted me inside the burger joint to give me a tour of the place and to convince me to come over.

Anyhow, is a small place. It has a fraction of the floor space and equipment my gym has. Now granted, it was very clean, very well maintained, and they have very modern equipment. Like Internet equipped treadmills. But they only have two of them. And an internet equipped Precor AMT. But they ony have one of them. They have a tiny group exercise room. Except it can't accommodate more than a group of three or four, it's really a training room. You can punch up a computer kiosk outside and pull up a virtual trainer displayed on a screen inside the room if you want. They have a Lemond training bike with all of the electronics. But only one of them.

No locker rooms. They have several, individual, single seater restrooms equipped with a shower and changing area. No pool or sauna. Place is cheap too. It's open 24 hours but it isn't staffed 24 hours. Members get a key card to use the facility after hours.

I liked the equipment, but the place was just too small. I could easily see how it could get overcrowded at peak times. There are economies of scale. I've never had a problem fighting 30 people for 40 cardio machines. I would have a severe problem fighting 5 people for 3 cardio machines. The weight area was proportionate. Two benches, a combination machine, and some fancy chrome free weights and dumbells. I don't need fancy chrome free weights and dumbells. I need enough of the drab stuff I always have access to it. "Oh how nice. Yeah. I'll think about it " Uh huh. I had to bite my tongue. I really didn't want to get in to it with her and explain I have too good of a deal going on at my present gym. I have a lifetime locked in to rate that is the monthly equivalent of three shots of cheap whiskey at the bar. What's the attraction of the place?

Rewind. Go back a few steps. Discreet. Lockable, individual shower rooms. Granted they fit the form factor better than two locker/shower rooms, but last night around 2:00 am I awoke and sat bolt upright in the bed drenched in a cold sweat. The realization instantly came to me.

Hookup joint.

Think about it. Maybe some can't relate but how many times have we wanted to take our newfound hot little workout partners to some quiet, private little spot for a little one on one or a massage or something? Or even that chick from the bar late at night. It's less sleazy than a motel, more discreet, and it doesn't cost anything. It's a quick in and out, so to speak.

If its the gym I think it is, I have a membership there (but I am letting it expire next week). And my friend is going to be a manager at another one starting this month. They have cameras and they do review them. If they catch you bringing a non-member in, its a $25 fine. Still cheap for some late night fun if you want to give it a whirls. My gym is decent size, but I think it's too much money for what you get.
 
Prefer the big gym with several locations,with the ability to bring guests into my home gym. They have a gym in Appleton . And several in Fla. Not looking to go to a gym in the middle of the night.
 
We have several of these fitness 247's around. Don't know how well they're doing.
 
If its the gym I think it is, I have a membership there (but I am letting it expire next week). And my friend is going to be a manager at another one starting this month. They have cameras and they do review them. If they catch you bringing a non-member in, its a $25 fine. Still cheap for some late night fun if you want to give it a whirls. My gym is decent size, but I think it's too much money for what you get.

Hmmm. You would think your exclusive carded membership would allow you to bring a friend in now and then. The auditors should be able to differentiate your Korean when you are in a business suit from your steroid dude friend that needs some gym time.
 
Hmmm. You would think your exclusive carded membership would allow you to bring a friend in now and then. The auditors should be able to differentiate your Korean when you are in a business suit from your steroid dude friend that needs some gym time.

I know you can get guest passes, so you might be able to get a few of those and keep them close by.
 
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