Graphic Design

[AdamZ]

I am looking to create a brochure for my lawfirm and have seen some super glitzy stuff and some real crap. Essentially what I'm looking for is a bifold or trifold semi custom brochure. By that I mean I'm fine with some stock photos but would like my firm's name on there with perhaps a photo of myself and my partner as well. I'd write the content myself.

For those graphic desingers out there or those that have had such things done, what is a reasonable price for creating such a design. Any ideas on where to go to have it done at a reasonable price?

 

[AggieMike88]

99designs.com

Freelancers compete for the price you post for the winning submission. You supply what it is you're looking for, the concepts, stock items (like your photos and content), and the artists who want to play will send you several items to see if you like.

 

[steingar]

Why waste money? With today's computers, digital cameras, and graphics, you can just do it yourself. You know best what you want, and with something as inexpensive and ubiquitous as Powerpoint you can get it. Moreover, lots of places can print these things inexpensively for you.

 

[Ken Ibold]

Adam,

The price you will pay might be a lot, or it might be a little. Lots of people can cobble together something that would be acceptable, but to get something special takes someone who is gifted in the art of design.

I'm pretty good technically with Photoshop and InDesign and Illustrator, and I've put together a lot of these kinds of things, with acceptable results. But then sometimes I've given it to a professional, and have been humbled by the results. So the question is ... do you want acceptable, or way cool?

Typically, a graphic designer will price something like logo creation at about $2,000 or more. For a brochure layout, depending on what kinds of bells and whistles you specify, and depending also on the designer's perception of your ability to pay, $500 to $1000 should be enough. Email me (not PM) and I can refer you to several designers I can recommend, if you would like.

 

[denverpilot]

Keep in mind where most tri-fold brochures end up. At least at my house anyway... they're in File 13 about 60 seconds after copying the contact info off of them into my phone.

 

[John221us]

Adam,

The price you will pay might be a lot, or it might be a little. Lots of people can cobble together something that would be acceptable, but to get something special takes someone who is gifted in the art of design.

I'm pretty good technically with Photoshop and InDesign and Illustrator, and I've put together a lot of these kinds of things, with acceptable results. But then sometimes I've given it to a professional, and have been humbled by the results. So the question is ... do you want acceptable, or way cool?

Typically, a graphic designer will price something like logo creation at about $2,000 or more. For a brochure layout, depending on what kinds of bells and whistles you specify, and depending also on the designer's perception of your ability to pay, $500 to $1000 should be enough. Email me (not PM) and I can refer you to several designers I can recommend, if you would like.

I agree with this. There is a discernable difference between what you can cobble together with Publisher (PowerPoint is a presentation app) and what I pro can turn out. Presumably your time is worth money, too. I would just hire a pro. Branding is important.

 

[denverpilot]

In Adam's line of work, I've never seen any real "branding" other than specialties. You just see the "scales of justice" logo plastered on everything in sight.

I don't think you could hold up very many logos for a law firm on the street and have anyone recognize them on sight. Maybe Adam's will be the first national legal brand...

Referrals are WAAAAAAY more important in legal work than branding, IMHO.

 

[John221us]

In Adam's line of work, I've never seen any real "branding" other than specialties. You just see the "scales of justice" logo plastered on everything in sight.

I don't think you could hold up very many logos for a law firm on the street and have anyone recognize them on sight. Maybe Adam's will be the first national legal brand...

Referrals are WAAAAAAY more important in legal work than branding, IMHO.

I have lots of law firms as clients and some take thier logos very seriously. I remember once, we installed an electronic fax solution and it took three weeks of back and forth to get the logo to appear just right on the cover page. If you have a stack of amatuerish looking trifolds on the counter when someone walks in, the potential client may not take you as seriously. I don't know what type of law Adam practices, but appearances could be very important.

 

[AdamZ]

Keep in mind where most tri-fold brochures end up. At least at my house anyway... they're in File 13 about 60 seconds after copying the contact info off of them into my phone.

Understood and agreed. I want he brochure for a very specific marketing program I'm developing. The intent is to prompt a call in a short time frame after receipt. If they don't call, the brochure will go right in the circular file.
This is an I need counsel now type of thing not something folks will consider months down the road.

In Adam's line of work, I've never seen any real "branding" other than specialties. You just see the "scales of justice" logo plastered on everything in sight.

I don't think you could hold up very many logos for a law firm on the street and have anyone recognize them on sight. Maybe Adam's will be the first national legal brand...

Referrals are WAAAAAAY more important in legal work than branding, IMHO.

Right again referrals in my business are iur life's blood. You would be surprised however how many firms are getting into the logo thing bigtime.

 

[John221us]

Understood and agreed. I want he brochure for a very specific marketing program I'm developing. The intent is to prompt a call in a short time frame after receipt. If they don't call, the brochure will go right in the circular file.
This is an I need counsel now type of thing not something folks will consider months down the road.



Right again referrals in my business are iur life's blood. You would be surprised however how many firms are getting into the logo thing bigtime.

Just as a note, we have moved away from print marketing and do most of it online now. Emails, social marketing (Facebook, LinkedIn, blogs, etc.). You get a lot more bang for your buck. It is still targeted marketing, for the most part. If you are considering a mailer, it is expensive and the return is low (1% to 2 %).

 

[AdamZ]

Just as a note, we have moved away from print marketing and do most of it online now. Emails, social marketing (Facebook, LinkedIn, blogs, etc.). You get a lot more bang for your buck. It is still targeted marketing, for the most part. If you are considering a mailer, it is expensive and the return is low (1% to 2 %).

I agree John, online is the way to go, however, this is a highly targeted plan for people with an immediate need and there will not be enough time to get email addresses.

 

[rpadula]

Why waste money? With today's computers, digital cameras, and graphics, you can just do it yourself. You know best what you want, and with something as inexpensive and ubiquitous as Powerpoint you can get it. Moreover, lots of places can print these things inexpensively for you.

http://theoatmeal.com/comics/design_hell

Probably applies to brochure design too.