Classified Ads done right

denverpilot

denverpilot

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This made me laugh out loud. How to sell a car and entertain yourself at the same time...

http://www.craigslist.org/about/best/sea/2979885438.html

I bet if everyone's airplane ads had their airplane riding on the back of a color-matched unicorn, the airplanes would sell so quickly, none of this stuff the MC had to work on about negative comments would apply.

The pure awesomeness would drive all negative comments away. ;)
 
That's great! I wonder if he sold it.
 
The best part:

$199,999 $700 'WHAT???'
 
Someone should've proofread the ad first! "loosely coupled PIECE of sheet metal" (he had the i and e reversed)
 
Rigged4Flight said:
I saw that and was wondering if it was on purpose. :lol:
Click to expand...

I have used obvious intentional mispellings in my advertising before. It's a sneaky way of tracking what ad brought me the phone call. Customers will kindly say, "They misspelled Denton, Texas as Denton, Taxes". I thank them, then put a hash count mark in the column for the newspaper. Another word is for the local printed Auto Trader.

Not always a one to one result, but it shows me they read the ad and I get a bit of trackability.
 
AggieMike88 said:
I have used obvious intentional mispellings in my advertising before. It's a sneaky way of tracking what ad brought me the phone call. Customers will kindly say, "They misspelled Denton, Texas as Denton, Taxes". I thank them, then put a hash count mark in the column for the newspaper. Another word is for the local printed Auto Trader.

Not always a one to one result, but it shows me they read the ad and I get a bit of trackability.
Click to expand...


A more reliable way might be to ask the caller where they saw your ad.
 
AggieMike88 said:
I have used obvious intentional mispellings in my advertising before. It's a sneaky way of tracking what ad brought me the phone call. Customers will kindly say, "They misspelled Denton, Texas as Denton, Taxes". I thank them, then put a hash count mark in the column for the newspaper. Another word is for the local printed Auto Trader.

Not always a one to one result, but it shows me they read the ad and I get a bit of trackability.
Click to expand...
You guys are so sneaky. :)

Do you have anything like a "hoot & hollar" circuit in your business? In a previous career (I'm on my 5th, and counting), I was a technician for the phone company. We used to love listening to the auto salvage yards get on this massive party line looking for specific parts they needed but didn't have. There were some hilarious shenanigans on those networks at times. :lol:
 
Captain said:
A more reliable way might be to ask the caller where they saw your ad.
Click to expand...

That too. But often, in the madness of a big rush, we forget to do that.
 
Rigged4Flight said:
You guys are so sneaky. :)

Do you have anything like a "hoot & hollar" circuit in your business? In a previous career (I'm on my 5th, and counting), I was a technician for the phone company. We used to love listening to the auto salvage yards get on this massive party line looking for specific parts they needed but didn't have. There were some hilarious shenanigans on those networks at times. :lol:
Click to expand...

We did have that a long time ago.

And have something similar for the Texas region in the form of a chatroom (www.autoparthotline.com).

the Internet change the landscape of our biz by "taking away" our exclusiveness to find parts for the customers. In days of yore, the shop or retail would rely on us and our networks of contacts and search systems to source the parts. Now they have the ability to do it themselves via Car-Part.com, eBay, Craigslist, and others.

We do utilize all those networks and more to tell folks we have the items they are seeking. But the downside is it permitted all of the low quality (both service and part quality) providers to be mixed in with the top end like me. And the consumer has no simple means of determining if the yard they are about to call will treat them well, or mess them over. Too many customers get hung up on the dollar amount, and forget that my slightly higher pricing provides them more value on quality and post-sale service.

As always, anytime any PoA folk are in the area, the welcome mat is always lit for a tour of how a modern recycler goes about the business.
 
Great ad. Looks more like a sibling to the DIA horse than a unicorn.
 
AggieMike88 said:
I have used obvious intentional mispellings in my advertising before. It's a sneaky way of tracking what ad brought me the phone call. Customers will kindly say, "They misspelled Denton, Texas as Denton, Taxes". I thank them, then put a hash count mark in the column for the newspaper. Another word is for the local printed Auto Trader.

Not always a one to one result, but it shows me they read the ad and I get a bit of trackability.
Click to expand...

We've done that in the frequency coordination "biz" to find out which source was being used in Copyright violations, too. ;)
 
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