When I was looking at trucks in '08, it was between the Titan and the F-150. I liked the way the Titan looked on the exterior, but the interior was a bit more "plastic-ey" than the F-150. On top of that, it was in the middle of the housing crash and fuel prices were up, no one was buying full-size trucks and SUVs. I ended up buying the F-150 SuperCrew Lariat with just about every available option (would have been a Platinum had that trim level existed at the time), which I bought for $12K under sticker (MSRP was $42K). The Nissan dealers wouldn't come off of sticker at $38-39K, so I passed on the Titan simply because they weren't adjusting to the market. I really liked their UtiliTrack bed system and wider, sliding back glass on the Titan Pro4X, but oh well. Worked out better in the end since the Titan just never gained much market acceptance and their re-sale was tougher.