When you see this, "Motivated Seller - Medical Issues force sale", How much do you discount the price?
Because you are a greedy heathen that wants to take advantage of a poor old man.Why would that cause me to discount the price?
Sounds like a classic Barnstormers tag. I'm not sure why anyone would include that in their ad. Sounds like the sort of copy you'd see in ads from 30 years ago (which makes sense considering the likely age of the seller).
I'd...
1) Assume the plane was in questionable shape as no one immediately sells their plane the moment they find out they have a medical condition that prevents them from flying
2) Make them an offer so low they'll drop dead from a heart attack on the spot.
2) Make them an offer so low they'll drop dead from a heart attack on the spot.
It would only be there if it were of benefit to the seller. While it may seem contrary to their interest in getting the highest price, what it also does is create a sense of urgency in the buyer to make an offer and close a deal quickly. Making the mark panic is as old a pressure sales tactic as there is.