Apple will supposedly be announcing some sort of streaming TV service today at 10A Pacific/1P Eastern. Various ways to stream it if one is so inclined. The details are unknown, but Apple has apparently lined up various content providers to allow Apple to offer a streaming service that aggregates various other providers for “one stop shopping”. For those not in the Apple ecosystem, Apple has already taken steps to serve as an aggregator or gateway to online content, via its AppleTV and TV apps on the iPhone and iPad. Karen and I can sit down, launch the TV app on the Apple TV or one of our iPads, and immediately see the next episode of This Is Us, Star Trek Discovery, The Marvelous Mrs. Maisel, The Orville, The Good Fight or whatever shows we’re currently watching. We can click on them and be taken right to the show, with little or no thought as to whether we’re watching via Hulu, Amazon Prime, CBS All Access or Netflix. Yay! But the Balkanization occurs when subscribing to, and paying separately for each service, and maybe missing out on HBO and Showtime content we’re not ready to pay extra for. Boo! Anyway, this was a dream of Steve Jobs. Of course, the devil is in the details, but I’m really curious as to what Tim Apple has come up with!