schmookeeg
En-Route
Hello,
I have been financing a spite project called rampfee.me to combat sneaky FBOs and their nonsense fees. This post is not to astroturf the site (promise)
We are finishing our first pass through the 8 aircraft categories we set up. For the last 4 months, I've been paying minions to call each and every one of these shaisters, pose as a pilot of a certain type, and extracting their fees. It's harder than you'd think -- it's like pulling teeth with some of these places.
Anyway, our first pass gives us enough "hand" to get some eyeballs on the site before we ask the FBOs to sponsor a site designed to keep them honest. I need to spread some ad dollars around to accelerate things. Once we complete our data collection, we will be selling data feeds to other sites and apps that do the flight planning bit better than we will. We'd like to be the 100LL.com of ramp fees I guess.
I've earmarked 5 "or so" grand to buy ad space through this year's flying season (thinking next month through November or so). I'd like to sprinkle some ad buys around, but get good bang for the buck.
The last time I had to do this (for an FBO), AirNav was the thing. This is my first consumer-facing aviation site so I'm clueless.
Ideas?
I can buy ads in magazines, sponsor websites, or buy Google Adwords. I can probably do all three of those. Or instead, I can likely buy one or two ads in the big flying mags.
I appreciate any wisdom you'd like to impart.
Blue Skies,
- Mike
I have been financing a spite project called rampfee.me to combat sneaky FBOs and their nonsense fees. This post is not to astroturf the site (promise)
We are finishing our first pass through the 8 aircraft categories we set up. For the last 4 months, I've been paying minions to call each and every one of these shaisters, pose as a pilot of a certain type, and extracting their fees. It's harder than you'd think -- it's like pulling teeth with some of these places.
Anyway, our first pass gives us enough "hand" to get some eyeballs on the site before we ask the FBOs to sponsor a site designed to keep them honest. I need to spread some ad dollars around to accelerate things. Once we complete our data collection, we will be selling data feeds to other sites and apps that do the flight planning bit better than we will. We'd like to be the 100LL.com of ramp fees I guess.
I've earmarked 5 "or so" grand to buy ad space through this year's flying season (thinking next month through November or so). I'd like to sprinkle some ad buys around, but get good bang for the buck.
The last time I had to do this (for an FBO), AirNav was the thing. This is my first consumer-facing aviation site so I'm clueless.
Ideas?
I can buy ads in magazines, sponsor websites, or buy Google Adwords. I can probably do all three of those. Or instead, I can likely buy one or two ads in the big flying mags.
I appreciate any wisdom you'd like to impart.
Blue Skies,
- Mike