I don't think its appearance is all that special, but it has a lot of capabilities that previous biz jets did not have, such as the ability to use unimproved surfaces (yes, other biz jets were approved to use unimproved surfaces, but none were really well suited for them), a very large cargo door, and a mode on the right engine to have it function as an APU. The pricing right now is highly competitive, but that is probably to help it penetrate the market, and I understand the performance envelope hasn't be completely expanded, i.e. it is going to be very weight restricted when it first enters service. Hopefully that will improve quickly, and be retrofittable to the early deliveries. My Alma Mater, Planesense, is getting the first delivery, I think by the end of this year. Looking forward to seeing it in flight.
