I have nothing against their aircraft, but their marketing policy is immoral, their almost laying lying.
Look at this:
http://www.whycirrus.com/compare/pdf/cirrus-vs-diamond-da40-xls.pdf
Love how they say the baggage door is standard on the SR20 and not available on the Diamond, Diamond has a rear passenger door that's big enough for comfortable to cargo in the back!
Agreed, big time. I saw their SR22 vs. Acclaim one yesterday and thought the same thing.
As for what they say about the DA40XLS:
* 75% power cruise of only 137?!? I can get that speed on less than 65% power in our DA40, and it's not even an XLS. 75% on an XLS should be at least 145 knots.
* Same with efficiency. The DA40 at 75% is still going to be getting 15+ nmpg.
* Range too - I can easily get 560nm at 75%, and that's with a full hour reserve. With legal VFR reserves, 630nm at 75%... And that's actually a conservative estimate.
* 10.7 gph at 75%? only if you're running best power mixture. LOP, 75% is 9.0 gph. And you'll still be doing better than the 137 knots they claim.
* I usually see 800 fpm or better climbs, and the 450 fpm they claim at 6,000 is laughable. If that was true, I'd never have been able to make it to 14,000 on my way home from KCAD last year - And when I did that, I just set the autopilot to 500 fpm. As I was arriving at 14,000 it was also just finally getting down to Vy.
Now, let's look at their comparison with the Acclaim:
Having not flown the Acclaim, I can't vouch for the performance numbers here, but given the hackjob they did on their other comparison, I don't trust 'em. But there's still plenty of problems:
* Standard fuel on the Acclaim is 100 gallons, not 130. That'd be the optional long range tanks. They did this to make the Mooney's useful load look way worse than it is.
* Ice protection: "Factory designed/installed" vs. "Installed aftermarket." These are both TKS systems, and you can get them installed by the factory on your Mooney too. This is bordering on flat-out lying.
* Baggage door: "Must lift and drop baggage" on the Mooney. Well, having experience with it, I can tell you the Mooney is MUCH easier to load than airplanes like the Cirrus that have a "standard" baggage door, unless you're only loading one bag. Same with the Diamond, for that matter - In both, the door is half on the side of the fuselage and half curving around to the top, which allows you to actually fill the baggage compartment, which is exceedingly difficult to do if you're loading it from the bottom! In addition, the Mooney/Diamond door allows you to remain standing when you load baggage rather than needing to squat or kneel or bend over.
* Power lever: Same comments as before.
Oh, and on the second page they say that "With Cirrus, you get... More robust/fault tolerant autopilot." I don't know how they can claim this, since BOTH of them are using the GFC700 autopilot!
I guess because the Mooney doesn't have the magic blue button, that Cirrus is "more robust/fault tolerant"?
In any case, they're really pushing the edges of the truth with regard to their comparisons.
Oh, and be sure to ask them why their turbo comes from Tornado Alley and not Continental... Betcha won't get a straight answer to that one either.