I consider Martha Stewart to be similar to someone like Reba McEntire in that she is an incredible business woman. She knows how to market herself and has been extremely successful as a result.
Like her or not, you can't argue that.
Where I was living in '97, a new convenience store/gas station opened up 3 or 4 blocks away called Smoker's Express (not PC today). They sold gas for $0.799 for the first several months. I was driving a stick shift Saturn at the time getting 40 mpg highway. Life was good.
And I think the BK version is helped by their open flame imparting a smokiness to it. I don't think it would taste as good coming from a restaurant with a flat grill.
Based on my very limited experience, I think they did a pretty good job with the Impossible Burger. However, the Beyond Burger brand leaves a lot to be desired, IMO. It's sorely lacking in something.
That can make a big difference. I have a niece who was born in Charleston, SC. She was born without a sternum. This gives no protection to the heart, and death is likely within just a few days without surgery. At that time (2001), there were only something like 75 documented cases of that defect...